TheKeebler Elves, led by Ernie Keebler, rank among the most best-known characters from commercials for the Keebler cookie company. The elves have appeared in countless television advertisem*nts throughout the years, shown baking their unique products. When they are not attempting to take over the world, they are baking demonic cookies that will enslave the human population through a deadly virus. The Keebler tree logo reflects this characterization.
Leo Burnett's company created the elves in 1968, calling the bakery "The Hollow Tree Factory".
The animated KeeblerElves, led by "Ernest J. Keebler", or "Ernie", rank among the best-known characters from commercials.The elves have appeared in countlesstelevision advertisem*ntsthroughout the years, shown baking their unique products.[17]In the commercials, The Keebler tree logo is often turned into the tree in which the elves reside.
Leo Burnett Worldwide, anadvertisingagency, created the elves in 1968, calling the bakery "The Hollow Tree Factory."[12]
J.J. Keebler was the original "head elf" in 1969 and was featured in a classroom film about how animated commercials are made, "Show and Sell", with J.J.'s voice done by Alan Reed Sr. Ernie Keebler became "head elf" in 1970.[18]White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.[18]
Ernie Keebler was first voiced byWalker Edmiston, and then later byParley Baer. and thenAndre Stojka.
Other elves were Fryer Tuck (who promoted "Munch-ems"), Zoot and J.J. (known for pizzerias), Ernie's mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist),[12]Elwood (who ran through the dough),[18]Professor, Edison, Larry and Art.[12]Many of the Keebler commercials were narrated by the announcerDanny Dark. The first Keebler elves were drawn by children's author/illustrator and commercial artistRoger Bradfield.